(Amen’s take on what counts as “tested”: “The best way to evaluate these techniques is to try simple things and measure where you notice improvement.”) Kwik often fields personal questions from his audiences, offering what he calls a “personal trainer for your brain.” Soft-spoken and geeky, he conducts his webinars in front of a giant Iron Man mural while wearing a T-shirt with a picture of a brain over the tagline, “There is no app for that.” His online classes and seminars run around $400; some clients pay upward of $10,000 per person for in-person coaching, either one-on-one or in small groups.
Kwik, like many of his brethren in the new generation of self-help, is no doctor.
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