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(Then again, most Tinder back-and-forths won't result in a real-life meetup, either.) So the question isn’t why is Mindy on Tinder, but why isn’t Tinder on Since online dating’s rise—last fall, Pew found that 38 percent of single Americans have now used a dating site or app—sitcoms charting the single life have failed to sign up.

In two seasons of casual dating, Mindy’s been set up on a blind date; she’s met suitors on the subway, in her office building, in the hospital, and on the street; and she once even unwittingly employed the services of a male escort. In 2011, Fox’s released a faux online dating video for single bro Schmidt, but in prime time, nobody in the show’s loft full of Los Angeles singles has so much as logged onto Ok Cupid.

Instead, hard-up Winston recently got his fix by hooking up with a bizarre bus driver who recovered his lost cat.

When sitcoms do incorporate online dating into their narratives, the services are relegated to one-episode gimmicks, as when ’s Leslie Knope looked for love on the fictional Indiana dating service Hoosier Mate, only to be matched with her co-worker Tom. If sitcoms were anything like real life, at least one main player on each of these shows would be reliably seeking out some stranger via computer or phone at least once an episode.

by comedian Aziz Ansari and sociologist Eric Klinenberg.

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