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In a news release on its website, Match Group CEO Sam Yagan says it was attracted to Plenty Of Fish’s consistent growth and it plans to integrate the Canadian company’s mobile app into its existing family of digital and online dating services.
Plenty Of Fish has steadily lured in people seeking everything from no-strings attached hookups to marriage since CEO and founder Markus Frind launched the company from his Vancouver apartment in 2003.
With more than 3 million users, it's one of the largest dating sites out there.
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The announcement was made to POF customers via the site.
Frind - who estimates one billion babies will have been born to partners who met on his site - said: 'When I created POF, I wanted it to be all about finding relationships with the right person.
“My team and I have grown Plenty Of Fish into one of the leaders in our category, and I am confident that Match will help accelerate our growth even further.” The Match Group offers dating products through nearly 50 brands in 40 languages around the world and says it has seven million new users per month.
The Match brands and Plenty Of Fish both make revenue through a combination of advertising and paid subscription options.
By 2008, Frind had 15 million users, $10 million in revenue and doubled his workforce — to two.